TBB-Trier (2011)

This design for the basketball team TBB-Trier won first price in their redesign logo competition. The strategy focuses on involving fans into marketing. Aiming at an authentic representation in a rural context, the Logo is a stencil combining the most important letters TBB, for easy reproduction as stickers, applicators or simple spray paint. During further collaboration merchandise was created together from tickets, to t-shirts to the complete match-day magazine.