Music Square Corporate (2015)Branding
Music square is a company, which aims at sensitising music fans on their sustainable digital consumption. It offers the possibility to get information especially about backgrounds of digital marketing. Besides, it is a platform and an exchange place for musicians and fans to create the best and closest possible connection.
The name and the logo refer to the most basic form of music packaging (a rectangle) as well as a wave being the fundamentally recognisable form of music reproduction. Aspects like the rounded square are used to emphasise the logo each time it is represented.
On one hand the vivid colours, multiple layers and broken grid present the digital aspect of this project, on the other they underline the basic creative energy of music itself.