Gemeine Distel (2013)Branding
At first veganism does not sound much fun. However the individual who looks closer will realise that eschewal of animal products offers the possibility of a new and healthy diet. In my bachelor thesis I tried to overcome peoples’ prejudices against vegan food by creating the concept of a vegan restaurant.
The whole design focusses on the thistle as this, alike veganism in Germany, has a negative image at first sight. Yet after close examination, one can see that it has many positive aspects as it is a remedy for headaches, stomach troubles and circulatory problems. As the thistle reveals unexpected strength at a second glance, it is the perfect basis for a vegan restaurant, so come in and have fun!