Gemeine Distel (2013)Branding
Gemeine Distel (2013)
At first veganism does not sound much fun. However the individual who looks closer will realise that eschewal of animal products offers the possibility of a new and healthy diet. In my bachelor thesis I tried to overcome peoples’ prejudices against vegan food by creating the concept of a vegan restaurant.
The whole design focusses on the thistle as this, alike veganism in Germany, has a negative image at first sight. Yet after close examination, one can see that it has many positive aspects as it is a remedy for headaches, stomach troubles and circulatory problems. As the thistle reveals unexpected strength at a second glance, it is the perfect basis for a vegan restaurant, so come in and have fun!