This music festival deals with the fact that the experience of music always has two sides to it – people who consume it and those who have to make a living out of it. So the situation where lots of music lovers come together is also used to focus on the situation of artists and musicians. In addition to concerts it offers presentations and talks to show backgrounds and relations of the music business.
The whole branding focusses on the idea of turning the topic and analysing it from every angle. The logo is an ambigram so the key visual can be turned and placed just as the focus is intended. This idea is also used for flyers and online content to underline the analytical aspects and make users experience it literally from both sides.